We have some exciting news to share! Last year, we began a strategic review of our brand and the challenges and opportunities that lie ahead. Through this review, it became clear that a change was needed. The result? We're changing our name to Nation’s Finest.
Our research showed that the name Veterans Resource Centers of America, while generally descriptive of our identity and mission, was simply too generic in an industry that's more crowded and competitive than ever. There are tens of thousands of nonprofits serving veterans, and a hive mind mentality has often resulted in a confusing set of brands, missions and programs.
That's why we're taking a leap forward with the launch of a new brand identity that honors the service and sacrifice of our veterans and makes it easier for them and their families (as well as the volunteers, donors and community partners we depend on) to distinguish us from the thousands of other nonprofit organizations providing services to veterans.
Rest assured: while some things may look different, here's what is NOT changing: our mission, our values, the critical services we provide or the way we do business - including how we interact with you and other members of the community.
For nearly 50 years, we've helped set the standard for community-based support for veterans and their families.
I hope you'll join us as we look ahead to another 50 years of dedicated service.
President & CEO